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A few words about our cooperation.
Florian Vietze - Lubner Motorsport
Florian's Story
Florian was first infected by the motorsport virus in 2011. He was already sitting in a kart at the age of 6 and gradually discovered racing for himself. The successes were not long in coming. As early as 2014, Florian became the Bavarian DMV champion and then drove home the German championship the following year. Impressive. At the end of 2020, Florian ventured into a real race car for the very first time, winning the Touring Car Junior Cup in his debut year and asserting himself against a very competitive field of drivers. Before the start of the 2022 season, we discussed with Florian the possibility of attracting sponsors through individual content on social media, as this was one of the bigger problems for him. He thus took the next important step in his career on the road to professional GT racing.
Our solution
Together with Florian, we first dealt with his own brand. Based on an extensive conversation, we discussed certain details that should be incorporated into Florian's content. These included custom colors, an individual hashtag strategy, and an upload schedule, while getting to know his personality was always at the forefront. Upon request from our side, our team transformed the materials provided to us into unique Instagram stories, reels, and posts to level up his profile. We always focused on presenting Florian's character comprehensively, creating a balance between the personal and the professional.
